Stories from the Heartland win SoMo Borac Award

We are proud to share that Marodi’s project “Stories from the Heartland”, created in collaboration with Imago Ogilvy, won first place at the SoMo Borac Awards in the SoMo Content category. Among numerous campaigns submitted from across the region, the expert jury recognized our project as the strongest example of outstanding content marketing.

“Stories from the Heartland” was created from a desire to preserve a part of Međimurje’s traditions, customs, and values through authentic human stories that have shaped our region for generations. Instead of placing the product at the center of communication, we decided to focus on people - their experiences, memories, and way of life - creating content that is emotional, documentary-driven, and deeply connected to the local community.

At a time when capturing audience attention has become increasingly difficult, this campaign proved that genuine emotion, authenticity, and meaningful storytelling still carry exceptional power. That is exactly why recognition from one of the region’s most respected digital competitions holds special value for us.

This award is the result of a successful collaboration between Marodi and Imago Ogilvy, whose creative team developed and brought the campaign concept to life. Our shared goal was to create a project that goes beyond traditional brand promotion and leaves a lasting impact through preserving stories, people, and the identity of Međimurje.

We would like to thank everyone who was part of this journey - the individuals who shared their personal stories, the creative and production teams, and everyone who supported and followed the campaign.

This recognition reminds us that the most valuable stories are often found exactly where our roots begin.