A Story That Counts has won an award in Kyiv

The Kyiv International Advertising Festival (KIAF) is part of Ukraine's most renowned platform for launching creative ideas and innovative solutions.

Marodi and the agency Bruketa&Žinić&Grey won the Best of Contest award for the project 'A StoryThat Counts' at the 25th edition of the Kyiv International Advertising Festival in the CREATIVE COMMUNICATIONS/PRINT & PUBLISHING/CONSUMER GOODS/FMCG category.

The inspiration for the project "A Story That Counts" came from the inclusion of Međimurska popevka on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2018, where it will remain protected as long as it is in use. To help preserve the popevka, a limited edition collection of five books of Međimurska popevke was created, with each book accompanied by Marodi's alphabet soup pasta packaging containing the exact number of letters used in the song.

The Kyiv International Advertising Festival is an international event that accepts projects from all over the world across various creative fields, with a focus on advertising. This year, the award ceremony took place from the 30th to the 31st of May 2024. You can find the list of all award winners at the following link.