Recognition from Across the Atlantic
16.05.2025.
3 min read
The streak of success continues! “A Story That Counts” has received two more exceptionally prestigious international awards in 2025: a Merit Award at The One Show and a Bronze at the ADC Awards. In collaboration with the agency Bruketa&Žinić&Grey, we have rightfully cemented our position as the most awarded domestic campaign of the past year.
Both competitions – The One Show and ADC Awards – rank among the most important contests in the creative industry. The ADC Awards, with a tradition spanning more than a century, celebrate excellence in creative execution and dedication to design craft. Our Bronze Cube in the category Brand / Communication Design / Promotional / Wildcard confirms that the design of our project has been recognised as a true work of art. On the other hand, The One Show highlights conceptual strength and innovation in advertising. The Merit Award in the category Print & Promotional / Product Packaging proves that we successfully transformed simple pasta packaging into a powerful communication concept that captivates audiences.
To recall, the inspiration behind “A Story That Counts” stemmed from the fact that the Međimurje folk song (Međimurska popevka) was inscribed in 2018 on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. This recognition ensures that the popevka remains protected as long as it continues to be performed and nurtured. With the aim of contributing to its preservation and passing it on to future generations, a unique collection of five books dedicated to Međimurje folk songs was created. Each book comes with specially designed packaging of Marodi alphabet pasta, containing the exact number of letters needed to spell out the lyrics of a song.
These latest recognitions from The One Show and the ADC Awards further build upon the impressive list of accolades already earned by our “A Story That Counts.” Among them are Cannes Lions, Red Dot, Cresta, Lovie, Epica, Indie Awards, European Excellence Awards, Ideja X, BalCannes, Effie Croatia, MIXX, KAKTUS, SoMo Borac and Kyiv International Advertising Festival.
More about our project is available at:
https://marodi.com/prica-vrijedna-svakog-slova
You can purchase your own popevka edition via our official webshop or by clicking the link: