We won the second SoMo Borac award

12th Edition of the SoMo Borac Awards Powered by Aleph, Honoring the Best Digital Communication Projects in the Region

On Friday, October 25th, Zagreb hosted the 12th edition of the prestigious SoMo Borac Awards, an event that celebrates excellence in digital communication and innovation across the region. This year’s edition stood out for its expanded format, which, starting in 2023, includes not only the traditional award ceremony but also a conference dedicated to exploring the latest trends and challenges in the digital sphere. The event is co-organized by the Croatian Association of Digital Publishers, underscoring its commitment to fostering growth and innovation in the digital industry.

Among the standout winners this year were Marodi and the agency Bruketa&Žinić&Grey, who received acclaim for their project "A Soup to Remember." This creative initiative was recognized as one of the three best projects in the SoMoRitanac category. This prestigious category honors campaigns and projects that have significantly raised public awareness about pressing global or local issues. These include initiatives that have supported vulnerable groups, contributed to addressing societal challenges, or encouraged meaningful dialogue about important topics.

The recognition for "A Soup to Remember" highlights not only the creative brilliance of its creators but also the project's impact in bridging cultural tradition with contemporary storytelling, a hallmark of campaigns in this category.

This year’s success marks the second SoMo Borac award for the team. Reflecting on past achievements, it’s worth noting that in 2022, they clinched the main prize in the SoMo Content category for their innovative project “Stories from the Top!” developed in collaboration with the Imago agency. That project similarly demonstrated the power of digital creativity in crafting compelling narratives that resonate with audiences.
You can view the mentioned campaign at the link provided.

The SoMo Borac Awards continue to inspire the regional digital industry, shining a light on projects that not only excel creatively but also make a tangible impact on society.

Other interesting facts:

https://marodi.com/en/a-story-worth-every-letter

You can get your copy of the song on our service web shop or by clicking on the link:

https://marodi.com/en/products/limited-edition