Bronze for the Letters of Tradition: Epica Awards 2024
15.12.2024.
4 min read
We won an award at the only creative competition judged by journalists
The Epica Awards competition was established in 1987 and is unique in the world because the jury is made up of media representatives. These representatives come from more than 60 countries worldwide, including editors, journalists, and critics from the fields of advertising, communications, and design. This ensures the competition a high level of impartiality and professional evaluation, as the focus is placed solely on the quality of creative solutions without commercial influence.
At the latest edition of the Epica Awards, Marodi and the agency Bruketa&Žinić&Grey won the bronze award in the Publication Design category. This recognition highlights their exceptional creativity and innovation in publication design, allowing them to stand out among numerous submissions from around the world.
Since its inception, the organizers of the Epica Awards have emphasized that their greatest strength is impartiality, achieved through the selection of a jury comprising more than 200 professional media representatives. This feature not only elevates the credibility of the competition but also provides exceptional PR exposure for participants. All submitted works are presented to experienced editors and journalists on a global scale, increasing their visibility and recognition within the industry.
The competition is open to a wide range of professionals, including agencies, design studios, production houses, advertisers, and digital marketing experts. The goal is to bring together the most talented individuals and teams from all parts of the communication industry so that their solutions are recognized on a global level. The organizers also emphasize that works awarded at the Epica Awards often go on to win recognition at other creative festivals, further confirming their quality and significance.
One of the awarded projects this year is “A Story That Counts”, a unique and emotional campaign dedicated to promoting and preserving the tradition of Međimurje. This project, created in collaboration with the agency Bruketa&Žinić&Grey, features a collection of five popevke, traditional songs from Međimurje, creatively integrated into the design. The uniqueness of the campaign lies in its packaging – the song lyrics are formed using alphabet-shaped soup pasta, creating an emotional connection between tradition, everyday life, and gastronomy.
This recognition marks the tenth award for the “A Story That Counts” project, confirming its exceptional success and originality on the creative scene. Projects like this not only celebrate cultural heritage but also bring it closer to modern society in a creative and innovative way.
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