aminated or right? Right

In our autumn campaign, we rely on the most trustworthy authority we know – people who have spent their lives laminating dough. For our premium laminated pasta line – Tagliatelle, Fettuccine and Fuži – we tell a story that connects the warmth of home with the precision of modern production.

Through the windows of our factory in Nedelišće, we see two worlds, one traditional rolling pin, and one question with a double meaning: laminated or right? Within this wordplay lies the entire philosophy of our laminated pasta. Because when it comes to pasta, the ingredients are simple and familiar – eggs, flour and water – but the method of production defines texture, flavour and experience.

While most pasta is produced by extruding dough through dies, we make our laminated pasta differently: by passing the dough through a system of rollers that transform it into thin sheets – as close to handmade pasta as industrial production can achieve. Lamination creates a lighter, more delicate structure, closer to homemade pasta. The surface remains slightly rough, allowing sauces to cling to the pasta rather than settle at the bottom of the plate. Cooking time is shorter, and achieving the perfect texture is easier.

The dialect and natural presence of Međimurje locals Nada and Ingrid, together with the traditional song Snočka sam ti draga performed by Ensemble Lado, bring warmth to our story. Our visual identity defines the premium product family through the symbol of the roller – because it is the roller that makes the difference. With this campaign, we explain simply and warmly why laminated pasta is special, without sounding didactic. It gives us clear differentiation and gives you a reason to try our premium pasta line.

When tradition looks through the window of our factory, a story is born that connects old and new, home and premium.

Or simply put: done the right way.

We owe it all to eggs, flour and water!